Last updated: June 4, 2026 · All competitor data verified June 2026 against vendor pricing pages and the AI Visibility Toolkit product page. Re-verify before purchase.
Brands compete on recommendations, not rankings.
For teams whose buyers now start research inside ChatGPT, Claude, or Perplexity, Astiva AI is the deeper specialist: coverage across ChatGPT, Claude, Gemini, Perplexity, and other major AI platforms, 7 published AISO metrics, citation gap analysis, and native GA4 revenue attribution from $29/month. Semrush AI Visibility Toolkit is the right pick when an SEO team already lives inside Semrush and wants AI tracking as a reporting layer rather than a strategic program.
AI Search Visibility is the share, position, and sentiment with which a brand surfaces inside answers generated by AI platforms, distinct from traditional search-result rankings. Astiva AI is the Competitive Intelligence platform for AI Search and Visibility, helping brands understand how they perform against competitors inside AI-generated answers from major AI platforms including ChatGPT, Claude, Google Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, Meta AI, DeepSeek, and Mistral AI. Semrush is a publicly-traded SEO and digital marketing suite whose AI Visibility Toolkit, launched as a $99/month add-on in 2025, tracks brand mentions across a subset of AI platforms inside the Semrush ecosystem (learn more about AISO terminology in our glossary).
Astiva AI is the Competitive Intelligence platform for AI Search and Visibility, built around showing brands which competitors AI platforms recommend instead of them, and closing that gap through the Detect → Diagnose → Displace → Prove Cycle. Semrush is a broad SEO suite with an AI Visibility Toolkit added on top, built around keyword research, backlinks, and technical SEO, with AI visibility as one module among many. The two tools serve adjacent but distinct buyer needs.
This page exists for the buyer who has read both vendor sites and is trying to decide which approach fits, not the buyer choosing between two platforms in the same category.
All Semrush figures verified June 2026 against semrush.com pricing pages and the AI Visibility Toolkit product page. All Astiva AI figures are first-party from astiva.ai/methodology and astiva.ai/pricing.
Semrush is a publicly listed company (NYSE: SEMR) with reported 10M+ users across its platform; the AI Visibility Toolkit launched in 2025 as a paid add-on to its existing SEO plans. Astiva AI is an early-stage Competitive Intelligence platform for AI Search and Visibility, founded December 23, 2025, headquartered in Bengaluru and San Francisco, building the Detect → Diagnose → Displace → Prove Cycle as a closed-loop alternative to bolt-on AI modules.
The product-stage difference is real and worth surfacing rather than hiding: Semrush has a decade of SEO product maturity that Astiva AI does not. Astiva AI has a single-purpose focus on AI search depth that a broad suite structurally does not.
Three buyer profiles should pick Semrush, and the rest of this page is built on the assumption that those buyers will.
If keyword research, backlink analysis, and technical SEO audits are still where the team spends most of its time, Semrush is the right tool and AI visibility is correctly treated as a reporting layer on top of that work. Astiva AI does not do keyword research, backlink analysis, or technical SEO audits and will not be useful as a primary tool for those teams.
Workflow consolidation has real value. If a team already runs Position Tracking, Site Audit, and Organic Research inside Semrush, the AI Visibility Toolkit at $99/month is a low-friction add-on that keeps AI visibility data in the same UI as everything else (source: semrush.com/ai-visibility, verified June 2026). Switching tools to gain depth that the team is not yet ready to operationalise is a poor trade.
When the requirement is “show AI visibility on the monthly marketing dashboard” rather than “close the gap to the competitor ChatGPT recommends instead of us,” Semrush is sufficient and the simpler choice.
Astiva AI tracks ChatGPT, Claude, Google Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, Meta AI, DeepSeek, and Mistral AI. Semrush Brand Radar covers a subset and, as of April 2026, did not yet support Claude or Meta AI (source: truescho.com Semrush One 2026 review). For buyers in technical, developer, or enterprise B2B categories where Claude usage is material, the coverage gap is decisive.
Astiva AI's Prove phase connects AI citations to GA4 sessions, conversions, and revenue natively from the Growth plan at $249/month. Semrush integrates with GA4 for traffic analytics, but AI-citation-specific revenue attribution is not a documented capability of the AI Visibility Toolkit (source: semrush.com/ai-visibility, verified June 2026).
Astiva AI's /methodology page documents every metric, formula, and refresh cadence, including the 97.9% normalisation accuracy across platforms. Brand Radar's accuracy depends on a sampling methodology rather than full-population scans (source: truescho.com, April 2026).
Astiva AI's four phases feed each other: Prove tells Detect which prompts matter most; Detect feeds Diagnose where gaps are widest; Diagnose feeds Displace with what content closes them; Displace feeds Prove with which content drove revenue. Modules glued onto an SEO suite cannot close that loop, because Prove (revenue attribution against citations) is not the SEO suite's job.
Astiva AI Lite is $29/month with a free tier above it. The Semrush AI Visibility Toolkit at $99/month requires an active Semrush plan from $139.95/month, a $238.95/month minimum to run AI visibility through Semrush versus $29/month through Astiva AI (sources verified June 2026: astiva.ai/pricing; tekpon.com Semrush pricing review, April 2026).
A short decision framework that respects both tools’ strengths.
Choose Semrush if the team’s primary optimisation surface is still traditional SEO, the team already pays for Semrush, AI visibility is a reporting requirement rather than a strategic program, and Claude and Meta AI coverage are not material to the buyer base.
Choose Astiva AI if AI platforms are now where buyers begin research, the team needs Claude coverage (developer-facing, technical, or enterprise B2B categories), the question has moved from “are we visible?” to “which citations drove revenue?”, or the budget for an SEO suite plus add-on ($238.95/month minimum) is not justifiable for the AI layer alone.
Run both if the team has the budget and wants to keep its SEO workflow consolidated in Semrush while running Astiva AI as the dedicated AI-search depth layer. This is the most common configuration we see among mid-market teams in transition.
The Detect → Diagnose → Displace → Prove Cycle is what Astiva AI is built around end-to-end. A broad SEO suite cannot structurally prioritise that cycle without de-prioritising the SEO depth that makes it valuable to its existing customers, which is the correct trade-off for those customers and the wrong trade-off for AI-search-led teams.
Quietly replaced by competitors. That is the failure mode brands hit when SEO investment continues compounding but AI citations route to a competitor instead. The empirical case is now structural, not anecdotal.
Not in the full sense. Semrush is a broad SEO suite spanning keyword research, backlink analysis, technical audits, and content marketing; Astiva AI is the Competitive Intelligence platform for AI Search and Visibility focused on the AI-search layer specifically. Teams replace Semrush with Astiva AI only when their optimisation centre of gravity has already shifted to AI assistants. More commonly, teams run Astiva AI alongside an existing SEO stack as the AI-search depth layer.
Yes. The Semrush AI Visibility Toolkit, launched in 2025, tracks brand visibility across ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, and Perplexity from $99/month as an add-on to a Semrush subscription (source: semrush.com/ai-visibility, verified June 2026). Claude and Meta AI support were not yet available as of April 2026.
Astiva AI tracks 10 AI platforms: ChatGPT, Claude, Google Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, Meta AI, DeepSeek, and Mistral AI. Semrush Brand Radar confirmed coverage includes ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, and Perplexity (verified June 2026).
Astiva AI includes native GA4 revenue attribution tied specifically to AI citations from the Growth plan at $249/month. Semrush integrates with GA4 for general traffic analytics, but AI-citation-specific revenue attribution is not a documented capability of the AI Visibility Toolkit as of June 2026.
No. Astiva AI is the Competitive Intelligence platform for AI Search and Visibility, focused exclusively on the AI-search layer. It does not do keyword research, backlink analysis, or technical SEO audits, so traditional SEO needs should still be served by a dedicated SEO suite. Many Astiva AI customers run both, with Astiva AI owning the AI-search layer.
Astiva AI Lite is $29/month with a free tier above it. The Semrush AI Visibility Toolkit is $99/month and requires an active Semrush plan from $139.95/month, a $238.95/month minimum to run AI visibility through Semrush (verified June 2026).
Not as of April 2026 (source: truescho.com Semrush One 2026 review). Brand Radar coverage at that date was ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, and Perplexity. Astiva AI tracks Claude on every paid plan. Re-verify with Semrush before purchase if Claude coverage is decisive.
Agencies whose deliverables centre on traditional SEO with AI visibility as a section in the monthly report should keep Semrush. Agencies whose clients are asking strategic questions about citation gap, multi-platform coverage including Claude, and which AI citations drove revenue will find Astiva AI the deeper fit. Prompt-level competitor dashboards in Astiva AI are typically the deciding feature.
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Astiva AI is the Competitive Intelligence platform for AI Search and Visibility. We track how ChatGPT, Claude, Google Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, Meta AI, DeepSeek, and Mistral AI recommend brands versus competitors, daily, with 7 AISO metrics, citation gap analysis, citation-ready content generation, and native GA4 revenue attribution. Founded December 23, 2025, headquartered in Bengaluru and San Francisco. Pricing from $29/month with a free tier. Turning AI recommendations into Brand Competitive Intelligence.
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