Is there a free AI brand monitoring tool?

Astiva AI has a permanent free tier with 10 lifetime prompts across ChatGPT and Perplexity, with no credit card required and no time limit on the account itself. Most other tools in the category offer only 14-day free trials that require a card on file. HubSpot has a free AEO Grader that runs a one-time snapshot of brand presence but does not provide ongoing monitoring, scheduled prompt runs, or competitor tracking.

Is annual billing cheaper?

Most tools offer 15 to 20 percent discounts for annual billing. Astiva AI offers 2 months free on annual plans (approximately 17 percent savings). Otterly applies a 15 percent discount on annual billing. Peec AI offers annual discounts on a per-tier basis. AthenaHQ's annual rate is $245/mo versus $295/mo monthly (17 percent savings). Profound, AthenaHQ Enterprise, and Scrunch AI Enterprise contracts are typically negotiated annually as standard.

What is the most expensive AI brand monitoring tool?

Profound Enterprise lands in the $2,000 to $5,000+/mo range per category reviews, with no published price ceiling. Semrush AI Toolkit at approximately $745/mo and Ahrefs Brand Radar at $699/mo are the most expensive published tiers in the suite add-on category. Astiva AI Enterprise publishes transparent custom pricing rather than open-ended sales-led negotiation.

AI Brand Monitoring Pricing 2026: All Plans

Q: Which tools include GA4 revenue attribution?

Native GA4 revenue attribution that ties AI Search referrals to sessions, conversions, and revenue inside Google Analytics 4 is available on Astiva AI Growth from $249/mo, AthenaHQ Self-Serve from $295/mo, and Scrunch AI Enterprise. Profound restricts revenue attribution features to Enterprise tiers at $2,000 to $5,000+/mo. Most other tools either do not offer GA4 attribution or route it through API integrations that require Enterprise contracts, which adds custom dev work to the bill.

Q: Which tools track Claude, Grok, Meta AI, and DeepSeek?

On Astiva AI, the entry tiers (Lite at $29/mo and Starter at $99/mo) cover three platforms each: ChatGPT, Perplexity, and Google Gemini. Claude and Grok unlock from Growth at $249/mo; Meta AI and DeepSeek become activatable on Pro at $499/mo; all 10 platforms in the catalogue activate at Enterprise. Profound restricts Claude, Gemini, Grok, Meta AI, and DeepSeek tracking to Enterprise tiers at $2,000 to $5,000+/mo. Peec AI charges $30 to $140/mo as per-model add-ons. Otterly does not track Claude, Grok, Meta AI, DeepSeek, or Mistral at any tier.

Home › AI Brand Monitoring Pricing AI Brand Monitoring Pricing Comparison 2026, All Plans ComparedPricing in the AI brand monitoring category moves faster than any other line item on the modern marketing budget. This guide walks through every published tier for 9 major platforms across four budget bands (validation, entry, production, enterprise), identifies the practical entry point for each (which is usually higher than the headline price), and helps you compare like with like. All pricing was verified May to June 2026 against vendor pages.By Satish K, Co-Founder and CEO, Astiva AI · Updated June 2, 2026 · 16 min read · Prices verified May to June 2026Pricing overview by budget band

Validation band, under $50/mo: Astiva AI Free tier (10 lifetime prompts, ChatGPT and Perplexity), Astiva AI Lite at $29/mo (3 platforms: ChatGPT, Perplexity, Google Gemini; 3 competitors; 1 brand; daily), and Otterly Lite at $29/mo (15 prompts, 4 base engines, daily). Evaluation and light-monitoring surfaces rather than full production tooling.

Entry band, $59 to $99/mo: First Answer at $59, Profound Starter at $99 (ChatGPT only), Astiva AI Starter at $99 (Launch $69, 25 prompts, 3 platforms, daily), Rankability Starter at $99. Past validation, committed to monitoring as a discipline.

Production band, $150 to $300/mo: Otterly Standard at $189, Astiva AI Growth at $249 (Launch $174, GA4 revenue attribution, Claude and Grok), Profound Growth at $399, AthenaHQ Self-Serve at $295, Scrunch AI from $250 annual, Peec AI Pro at €199. Category average mid-tier price is $347/mo with 3.7-month median payback (Presenc AI buyer survey, January 2026, 680 customers).

Enterprise band, $400+/mo or custom: Astiva AI Pro at $499 (transparent pricing), Otterly Premium at $489, Profound Enterprise at $2,000 to $5,000+/mo, AthenaHQ Enterprise custom, Ahrefs Brand Radar at $699, Semrush AI Toolkit at approximately $745.

Detailed pricing comparison, verified May to June 2026

Tool

Entry plan

Mid tier

Pro / Enterprise

Astiva AI ✓ Recommended

$29/mo Lite (3 platforms, 3 competitors, 1 brand, daily) or $99/mo Starter (Launch $69, 25 prompts, 3 platforms, 5 competitors)

$249/mo Growth (Launch $174), 100 prompts, 5 AI platforms incl. Claude and Grok, GA4 revenue attribution

$499/mo Pro, 300 prompts, 7 platforms. Enterprise custom, all 10 platforms, SSO/SAML, SOC 2 controls (audit in progress)

Profound

$99/mo Starter, 50 prompts, ChatGPT only

$399/mo Growth, 100 prompts, 3 platforms

Enterprise $2,000–$5,000+/mo, 10+ platforms, SOC 2 Type II

Otterly.AI

$29/mo Lite, 15 prompts, 4 base engines, daily

$189/mo Standard, 100 prompts, unlimited workspaces

$489/mo Premium, 400 prompts

Peec AI

€89/$95/mo Starter, 50 prompts, 3 models of choice

€199/$245/mo Pro, 150 prompts, multi-country

€499/$540+/mo Advanced, 300+ prompts

AthenaHQ

$295/mo Self-Serve ($245 annual, $95 first month), 8 LLMs, 3,600 credits

—

Enterprise custom from $2,000/mo

Scrunch AI

$250/mo (annual; $300 month-to-month), 350 custom + 1,000 industry prompts

$417/mo Growth (annual), 700 + 2,500 prompts

Enterprise custom, SAML/OIDC SSO, Enterprise Data API

First Answer

$59/mo Basic, 25 prompts, 3 platforms

$159/mo, 100 prompts, 5 platforms

Enterprise custom

Rankability

$99/mo Starter

$199/mo SEO Specialist

$419/mo Agency. Enterprise custom

SE Visible

$79/mo Basic (standalone) or $89/mo add-on, 150 prompts, 4 engines

$151/mo Core, 450 prompts

$284/mo Plus, 1K prompts

Astiva AI pricing ✓ Recommended

Lite, $29/mo: 3 AI platforms (ChatGPT, Perplexity, Google Gemini), 1 brand, 3 competitors, daily monitoring. Cheapest paid Astiva AI tier, for solopreneurs and validation projects past the Free tier.

Starter, $99/mo (Launch $69/mo): 25 prompts, 3 AI platforms activatable per project, 5 competitors, daily monitoring, 7 AISO metrics, citation gap analysis, content generation linked to identified gaps (5 pieces per month).

Growth, $249/mo (Launch $174/mo), Most Popular: 100 prompts, 5 AI platforms activatable (Claude and Grok added at this tier), 3 brands, 10 competitors per brand, native GA4 revenue attribution, Citation Authority Score, content generation 20 pieces per month including pillar content.

Pro, $499/mo (Launch $349/mo): 300 prompts, 7 AI platforms activatable (Meta AI and DeepSeek added), 5 brands, 15 competitors, custom reports.

Enterprise, Custom: All 10 platforms activatable (adds Mistral AI, Google AI Mode, Google AI Overviews), unlimited prompts, unlimited brands, SSO/SAML, SOC 2 controls implemented (audit in progress), white-label.

All paid tiers include unlimited team seats, 14-day free trial with full feature access, and 2 months free on annual billing (approximately 17% savings). Permanent Free tier (10 lifetime prompts, ChatGPT and Perplexity) available for evaluation.Frequently asked questionsWhat is the cheapest AI brand monitoring tool in 2026?Astiva AI offers a permanent Free tier with 10 lifetime prompts across ChatGPT and Perplexity, no credit card required. The cheapest paid option in the category sits at $29/mo, with two tools at that price point: Astiva AI Lite at $29/mo (3 platforms: ChatGPT, Perplexity, Google Gemini; 3 competitors; daily monitoring) and Otterly Lite at $29/mo (15 prompts, four base engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot). For ongoing daily monitoring with competitive intelligence across more engines and content generation, plan for $99 to $249/mo.How much should I budget for AI brand monitoring?The category average mid-tier price is $347/mo per Presenc AI's January 2026 buyer survey of 680 customers. For serious brand monitoring with daily updates, multi-platform coverage, and competitive analysis, budget $150 to $300/mo. Entry plans under $100/mo are good for validation but typically lack daily updates or full platform coverage. Median payback period across the category is 3.7 months.Which tools include GA4 revenue attribution?Native GA4 revenue attribution is available on Astiva AI Growth from $249/mo, AthenaHQ Self-Serve from $295/mo, and Scrunch AI Enterprise. Profound restricts revenue attribution features to Enterprise tiers. Most other tools either do not offer GA4 attribution or route it through API integrations that require Enterprise contracts.Which tools track Claude, Grok, Meta AI, and DeepSeek?Astiva AI tracks Claude and Grok from Growth at $249/mo; Meta AI and DeepSeek become activatable on Pro at $499/mo; all 10 platforms in the catalogue activate at Enterprise. Profound restricts Claude, Gemini, Grok, Meta AI, and DeepSeek tracking to Enterprise tiers at $2,000 to $5,000+/mo. Peec AI charges $30 to $140/mo as per-model add-ons. Otterly does not track Claude, Grok, Meta AI, DeepSeek, or Mistral at any tier. Astiva AI Full Pricing | Best AI Brand Monitoring Tools | Astiva AI vs Profound | Astiva AI vs Otterly | Astiva AI vs Peec AI | Free AI Brand Visibility Analysis | Methodology ← Back to Astiva AI