Pricing in the AI brand monitoring category moves faster than any other line item on the modern marketing budget. This guide walks through every published tier for 9 major platforms across four budget bands (validation, entry, production, enterprise), identifies the practical entry point for each (which is usually higher than the headline price), and helps you compare like with like. All pricing was verified August 2026 against vendor pages.
By Satish K, Co-Founder and CEO, Astiva AI · Updated August 1, 2026 · 16 min read · Prices verified August 2026
| Tool | Entry plan | Mid tier | Pro / Enterprise |
|---|---|---|---|
| Astiva AI | $29/mo Lite (3 platforms, 3 competitors, 1 brand, daily) or $99/mo Starter (Launch $69, 25 prompts, 3 platforms, 5 competitors) | $249/mo Growth (Launch $174), 100 prompts, 5 AI platforms incl. Claude and Grok, GA4 revenue attribution | $499/mo Pro, 300 prompts, 7 platforms. Enterprise custom, all 10 platforms, SSO/SAML, SOC 2 controls (audit in progress) |
| Profound | $99/mo Starter, 50 prompts, ChatGPT only | $399/mo Growth, 100 prompts, 3 platforms | Enterprise $2,000–$5,000+/mo, 10+ platforms, SOC 2 Type II |
| Otterly.AI | $29/mo Lite, 15 prompts, 4 base engines, daily | $189/mo Standard, 100 prompts, unlimited workspaces | $489/mo Premium, 400 prompts |
| Peec AI | $80/mo Starter, 50 prompts, 3 models of choice | $205/mo Pro, 150 prompts, multi-country | $420/mo Advanced, 300+ prompts |
| AthenaHQ | $295/mo Self-Serve ($245 annual, $95 first month), 8 LLMs, 3,600 credits | — | Enterprise custom from $2,000/mo |
| Scrunch AI | $250/mo (annual; $300 month-to-month), 350 custom + 1,000 industry prompts | $417/mo Growth (annual), 700 + 2,500 prompts | Enterprise custom, SAML/OIDC SSO, Enterprise Data API |
| First Answer | $59/mo Basic, 25 prompts, 3 platforms | $159/mo, 100 prompts, 5 platforms | Enterprise custom |
| Rankability | $99/mo Starter | $199/mo SEO Specialist | $419/mo Agency. Enterprise custom |
| SE Visible | $79/mo Basic (standalone) or $89/mo add-on, 150 prompts, 4 engines | $151/mo Core, 450 prompts | $284/mo Plus, 1K prompts |
All paid tiers include unlimited team seats, 14-day free trial with full feature access, and 2 months free on annual billing (approximately 17% savings). Permanent Free tier (10 lifetime prompts, ChatGPT and Perplexity) available for evaluation.
Astiva AI offers a permanent Free tier with 10 lifetime prompts across ChatGPT and Perplexity, no credit card required. The cheapest paid option in the category sits at $29/mo, with two tools at that price point: Astiva AI Lite at $29/mo (3 platforms: ChatGPT, Perplexity, Google Gemini; 3 competitors; daily monitoring) and Otterly Lite at $29/mo (15 prompts, four base engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot). For ongoing daily monitoring with competitive intelligence across more engines and content generation, plan for $99 to $249/mo.
For serious brand monitoring with daily updates, multi-platform coverage, and competitive analysis, budget $150 to $300/mo. Entry plans under $100/mo are good for validation but typically lack daily updates or full platform coverage. Enterprise plans with full platform access and custom security requirements run $400/mo and above, usually as custom quotes.
Native GA4 revenue attribution is available on Astiva AI Growth from $249/mo, AthenaHQ Self-Serve from $295/mo, and Scrunch AI Enterprise. Profound restricts revenue attribution features to Enterprise tiers. Most other tools either do not offer GA4 attribution or route it through API integrations that require Enterprise contracts.
Astiva AI tracks Claude and Grok from Growth at $249/mo; Meta AI and DeepSeek become activatable on Pro at $499/mo; all 10 platforms in the catalogue activate at Enterprise. Profound restricts Claude, Gemini, Grok, Meta AI, and DeepSeek tracking to Enterprise tiers at $2,000 to $5,000+/mo. Peec AI charges $30 to $140/mo as per-model add-ons. Otterly does not track Claude, Grok, Meta AI, DeepSeek, or Mistral at any tier.
Astiva AI publishes this pricing comparison and is one of the products included. Astiva AI may benefit commercially if readers choose its product. We apply the same pricing fields and evidence standard to every provider, distinguish vendor-published prices from third-party estimates, show verification dates, and mark unavailable details as unknown. Prices, taxes, limits, and contract terms can change, so verify current details directly with each provider before purchasing.
Vendors named in this guide may request a correction to any factual claim about their product. Submit the correction request with a link to your official documentation showing the current, correct figure via astiva.ai/contact or by emailing [email protected]. We verify the claim against the source you provide, update the figure along with its verification date, and note the change here. Corrections are typically reviewed within 5 business days.
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