This guide compares 10 AI brand monitoring tools across four budget bands, from free evaluation and light monitoring to custom enterprise contracts. It separates monthly prices from annual commitments, explains which models and features are included, and flags information that has not been re-verified. Use the comparison to shortlist tools against your prompt volume, platform coverage and team requirements, then confirm current limits and contract terms with each vendor before buying.
By Satish K, Co-Founder and CEO, Astiva AI · Last updated: October 28, 2026 · 16 min read · Competitor data re-verified 27 October 2026
Verification: Selected competitor facts carry “Verified 27 October 2026” labels based on our 27 October 2026 re-check of vendor pages. Astiva figures as of August 2026, see Astiva pricing. Third-party records and older feature descriptions are identified separately.
AI brand monitoring pricing is the cost of tracking how AI assistants mention, position and recommend a brand in generated answers. Compare four dimensions: AI platform coverage, prompt volume, monitoring frequency and feature gating. A prompt allowance, a response allowance and a credit allowance are different purchasing units, so compare the work each plan includes rather than its headline price alone.
The main table compares 10 tools: Astiva AI, Profound, Otterly.AI, Peec AI, AthenaHQ, Scrunch, First Answer, Rankability, SE Visible and Evertune. Ahrefs Brand Radar and Semrush appear separately as suite or adjacent offerings, not ranked in the table. Prices are in USD unless stated otherwise, with the billing basis beside each amount.
This is a buying guide, not a performance ranking. It distinguishes published prices from third-party records and custom quotes. Coverage refers to the models included in a specific plan, not every model in a vendor’s catalogue. Astiva AI publishes this guide and is one of the products compared; the methodology explains the disclosure and evidence limits.
Use published monthly prices to place plans into these bands. Annual-billing equivalents are labelled separately and do not determine placement. A vendor can appear in more than one band because its plans serve different requirements.
Validation, under $50/month. Astiva Free is $0 monthly, with 10 lifetime prompts rather than a renewing monthly prompt allowance. Astiva Lite is $29 monthly for 15 prompts and three fixed platforms. Otterly Lite is $29 monthly for 15 prompts and four base engines. AthenaHQ Essential is free and includes $25 of free credit; that credit is not a published monthly subscription price. Profound’s free trial is temporary, not a permanent free plan.
Entry, $50 to $150/month. Evertune Starter is $60/month as listed, with the billing commitment not stated. SE Visible Basic is $89 monthly, Peec Starter $95 monthly, Rankability Starter $97 monthly, Astiva Starter $99 monthly and First Answer Essential $135 monthly. Their allowances use different units and include different model counts, so the cheapest headline does not establish the best fit.
Production, $150 to $300/month. Otterly Standard and SE Visible Core are each $189 monthly; Astiva Agency Solo is $199 monthly; Peec Pro is $245 monthly; Astiva Growth is $249 monthly; Scrunch Core is $250 monthly; AthenaHQ Starter is $295 monthly; and Rankability Agency is $297 monthly. First Answer Pro sits above this band at about $370 monthly, reported by a third-party record and not verified on the vendor page. SE Visible Agency at $399 monthly also sits between $300 and $400. Both are mentioned here as exceptions above the production range, not as a fifth band.
Enterprise, $400+/month or custom. Published plans include Otterly Premium at $489 monthly, Peec Advanced at $495 monthly, Rankability Agency Pro at $497 monthly and Astiva Pro at $499 monthly. Astiva Agency Studio, Practice and Network are $599, $799 and $1,499 monthly respectively. Evertune Pro is $800/month billed annually, not a month-to-month offer. Custom enterprise plans require a quote; a high-priced self-serve plan is not automatically equivalent to an enterprise contract.
| Tool | Entry plan | Mid tier | Pro / Enterprise |
|---|---|---|---|
| Astiva AI | Free: $0 monthly, 10 lifetime prompts. Lite: $29 monthly, 15 prompts, 3 fixed platforms. Starter: $99 monthly, 25 prompts. | Growth: $249 monthly, 100 prompts, 5 platforms, 3 brands, GA4 revenue attribution. | Pro: $499 monthly, 300 prompts, 7 platforms. Enterprise: Custom, all 10 platforms. |
| Profound | Free 7-day Trial: 50 prompts tracked daily across ChatGPT, Gemini and Google AI Overviews. | No public mid-tier price listed. | Enterprise: Custom. |
| Otterly.AI | Lite: $29 monthly, 15 prompts, 4 base engines. | Standard: $189 monthly, 100 prompts. | Premium: $489 monthly, 400 prompts. Enterprise: Custom, from 1,000 prompts. |
| Peec AI | Starter: $95 monthly, 50 prompts, 3 selected models, 1 project. | Pro: $245 monthly, 150 prompts, 3 selected models, 2 projects. | Advanced: $495 monthly, 350 prompts, 3 selected models, 5 projects. Enterprise: Custom annual contract, up to 13 tracked LLM models. |
| AthenaHQ | Essential: Free, includes $25 of free credit. | Starter: $295 monthly, 3,600 credits/month, 11 models, unlimited topics and prompts. | Enterprise: Custom. |
| Scrunch (a Sitecore company) | Core: $250 monthly, 125 unique prompts, 5,000 responses/month, 4 engines. | No separate public mid-tier plan listed. | Enterprise: Custom, 9 supported engines. |
| First Answer | Essential: $135 monthly, 50 monitored prompts, 2 AI models. | Pro: about $370 monthly (third-party record, not verified on the vendor page), 100 monitored prompts. | Enterprise: Custom. |
| Rankability | Starter: $97 monthly, 20 content projects, 100 tracked AI queries. | Agency: $297 monthly, 80 content projects, 300 tracked AI queries. | Agency Pro: $497 monthly, 160 content projects, 500 tracked AI queries. |
| SE Visible | Basic: $89 monthly or $71/month billed annually, 75 daily-tracked prompts. | Core: $189 monthly or $151/month billed annually, 200 daily-tracked prompts. | Agency: $399 monthly or $319/month billed annually, 1,000 daily-tracked prompts. Enterprise: Custom. |
| Evertune | Starter: $60/month as listed; billing commitment not stated. 5,000 prompt credits/month, up to 5 models. | Pro: $800/month billed annually, 100,000 prompt credits/month, 11 models. | Enterprise: Custom. |
Suite note: Ahrefs Brand Radar and Semrush are discussed separately below as suite or adjacent offerings, not ranked. SE Visible is the standalone product, not the separate SE Ranking AI Search Add-on.
Verification: Profound’s current offer, the stated competitor pricing and allowances above, and First Answer Essential: Verified 27 October 2026. First Answer Pro is a third-party record, not re-verified on the vendor page. Astiva figures as of August 2026, see Astiva pricing. Peec pricing shown in USD. Regional pricing may differ. SE Visible engines: not re-verified.
Astiva AI is a competitive intelligence platform for AI search and visibility. Its framework is the Detect, Diagnose, Displace, Prove Cycle. Its catalogue contains ChatGPT, Claude, Google Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, Meta AI, DeepSeek and Mistral AI. Catalogue breadth is not the same as the number of platforms included per prompt on each plan.
Team members are included in each plan’s price, with no per-seat fees; seats are limited by plan, not unlimited. Trials last 7 days and apply only to Lite, Starter and Agency Solo. Yearly billing saves up to 30% compared with paying monthly.
Content generation and publishing, CMS integrations such as WordPress, Shopify, Webflow, Contentful and Sanity, and content gap analysis start at Lite. Growth adds gap analysis, authority/domain scoring and outreach. Sentiment analysis is available, but its lowest eligible plan is not stated here. API and MCP access are on Pro, Enterprise and every Agency tier, not Growth.
Astiva figures as of August 2026, see Astiva pricing. Astiva was founded on 23 December 2025 and is headquartered in Bengaluru with San Francisco operations.
Profound’s current public offer is a free 7-day Trial followed by custom Enterprise pricing. The trial tracks 50 prompts daily across ChatGPT, Gemini and Google AI Overviews. Verified 27 October 2026.
Earlier in 2026, Profound published Starter and Growth tiers that have since been withdrawn. They are not current purchasing options in this comparison. No third-party enterprise price estimate is substituted for a vendor quote.
The previous page described Profound as a G2 Winter 2026 Leader, listed customers Ramp, MongoDB, Figma, Zapier, Docusign, Walmart and LG, and cited a Ramp case study reporting a 7x AI visibility increase. These recognition, customer and case-study claims have not been re-checked and carry no current verification date.
The four base engines are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and Google AI Mode are paid add-ons; their prices are not published on the vendor page. An extra 100 prompts costs $99 monthly on eligible plans. Annual billing has a 15% discount. Verified 27 October 2026.
The following feature descriptions are retained from the previous page and are not re-verified: Lite includes daily tracking, 1 workspace and 1,000 GEO URL audits/month; Standard includes unlimited workspaces, a Looker Studio connector and 5,000 GEO URL audits/month; Premium includes 10,000 GEO URL audits/month; Enterprise includes SSO and custom payment options. Grok, Meta AI, DeepSeek and Mistral coverage is not listed. No unlimited-seat claim is made.
Verified 27 October 2026. Peec pricing shown in USD. Regional pricing may differ.
Self-serve plans include three selected models. Enterprise supports up to 13 tracked LLM models. No extra-model price is published on the vendor pricing page, so this guide does not calculate a broader-coverage total.
Verified 27 October 2026. Starter is the current plan name.
Action Center, Ask Athena, GA4 integration and hallucination detection are feature descriptions retained from the previous page, not re-verified. Enterprise API access, SSO and a dedicated GEO specialist are also retained, undated descriptions. GA4 integration should not be treated as proof of the same revenue-attribution functionality offered by another product. Ask how the credit allowance is consumed despite unlimited topics and prompts.
Sitecore announced its acquisition of Scrunch on 3 June 2026. Scrunch’s total funding before acquisition was $26M. Verified 27 October 2026.
Verified 27 October 2026. Enterprise SAML/OIDC SSO and API access are described per the previous version of this page, not re-verified. No acquisition terms, separate Growth tier, annual discount or extra-seat price are asserted.
Essential and Pro have a 7-day free trial. Confirm Pro’s price and limits directly before using it for procurement.
All paid plans include 11 AI platforms, unlimited client workspaces, unlimited team members, API and MCP access, and agency-branded reporting. The 7-day trial requires a card and has limited usage. Verified 27 October 2026.
Compare the tracked-query allowance and content-project allowance separately. Unlimited workspaces do not remove the plan’s stated usage limits.
This section covers SE Visible as a standalone product.
A 10-day free trial is available. Verified 27 October 2026. Engines: not re-verified.
The SE Ranking AI Search Add-on is a separate offering for SE Ranking customers and must not be merged with SE Visible’s standalone plans or prompt allowances.
Ads Agent has its first 7 days free; media fee terms apply separately. This is not presented as a free trial of the entire monitoring product. Verified 27 October 2026.
Evertune previously appeared as enterprise-only in this comparison. Its published Starter and Pro offers now warrant a separate row. Confirm the Starter billing commitment and the conversion from prompt credits to the monitoring workload you need.
Ahrefs Brand Radar. Custom Prompts start at $50 monthly, with inclusion on eligible Ahrefs plans, including free inclusion on Lite and above. The AI Visibility Index starts at $199 monthly per platform. Brand Radar supports 6 platforms, not 7. These are distinct pricing components, not a single all-platform subscription. Confirm which allowance is included in your existing Ahrefs subscription.
Semrush, acquired by Adobe on 28 April 2026. AI Visibility Base costs $99/month per domain, billed annually, and includes 25 custom prompts tracked daily across ChatGPT, Google AI, Gemini and Perplexity. Combined SEO + AI Search Starter is a separate product at $199 monthly or $165.17/month billed annually, with 50 prompts tracked daily. Verified 27 October 2026 applies to the stated product pricing and allowances. Do not combine the two offers into one headline price.
This section lists tools included through unpaid reciprocal collaborations with their publishers. Entries are unranked, are not scored, and do not change the comparison table above. We have not tested these products.
Trakkr: Growth plan, $100/month on monthly billing, covering all eight AI platforms including Claude and Grok, with a GA4 integration and 25 article credits a month. Details confirmed by Trakkr.
Unranked editorial entry, included through an unpaid reciprocal collaboration. We have not tested the product. This entry does not change the comparison table or any ranking.
This is a feature-entry comparison within the evidence gathered for this update, not a claim that every vendor has been exhaustively tested. Older feature descriptions remain undated and are identified below.
| Feature | Lowest stated tier and billing basis | Evidence or limitation |
|---|---|---|
| Permanent free tier | Astiva Free, $0 monthly | 10 lifetime prompts, 2 platforms; Astiva figures as of August 2026. |
| Multi-platform daily monitoring on entry plan | Otterly Lite, $29 monthly | 4 base engines; daily-tracking feature retained from the previous page, not re-verified. |
| 3+ platforms on entry plan | Astiva Lite, $29 monthly; Peec Starter, $95 monthly | Astiva: 3 fixed platforms. Peec: 3 selected models. |
| Claude tracking | Astiva Growth, $249 monthly; Otterly paid add-on, price not published; Scrunch Enterprise, Custom | Astiva Growth also includes Grok. |
| Native GA4 revenue attribution | Astiva Growth, $249 monthly | Astiva figures as of August 2026. |
| GA4 integration, not established as equivalent revenue attribution | AthenaHQ Starter, $295 monthly | Integration retained from the previous page, not re-verified. |
| Content generation | Astiva Lite, $29 monthly; Rankability Starter, $97 monthly | Astiva also lists publishing and CMS integrations from Lite. |
| API and MCP access | Rankability Starter, $97 monthly; Astiva Pro, $499 monthly; Astiva Agency Solo, $199 monthly | Rankability: all paid plans. Astiva: Pro, Enterprise and all Agency tiers, not Growth. |
| Enterprise SSO | Astiva Enterprise, Custom; Otterly Enterprise, Custom; Scrunch Enterprise, Custom | Astiva: SSO/SAML. Otterly and Scrunch descriptions retained from the previous page, not re-verified. |
Solo marketer, under $100/month. Shortlist Astiva Lite at $29 monthly for three fixed platforms, content generation and publishing, or Starter at $99 monthly for a larger prompt allowance. Alternatives include Otterly Lite at $29 monthly for four base engines, Peec Starter at $95 monthly for three selected models, and Rankability Starter at $97 monthly for its tracked-query and content-project allowances. Astiva Free can support initial evaluation, but its 10 prompts are lifetime, not monthly.
Growing SMB, $150 to $300/month. Astiva Growth at $249 monthly fits a requirement for 100 prompts, five platforms including Claude and Grok, three brands, five seats and GA4 revenue attribution. Alternatives include Peec Pro at $245 monthly for 150 prompts across three selected models, Scrunch Core at $250 monthly for its prompt/response allowances, and AthenaHQ Starter at $295 monthly for 11-model visibility with credit-based usage. Compare the units before choosing.
Mid-market, $400 to $600/month. Astiva Pro at $499 monthly fits seven-platform monitoring, custom reports, API/MCP access and ten seats. Alternatives include Peec Advanced at $495 monthly for 350 prompts and five projects, Otterly Premium at $489 monthly for 400 prompts, and Rankability Agency Pro at $497 monthly for 500 tracked AI queries and 160 content projects. These are different packages, not interchangeable capacity measures.
Enterprise, $1,000+/month. Request scoped quotes from Astiva Enterprise, Profound Enterprise and Scrunch Enterprise. Astiva includes all ten catalogue platforms and SSO/SAML; its SOC 2 audit is in progress. Profound’s trial can support initial evaluation, but its Enterprise price is custom. Scrunch Enterprise expands coverage to nine engines; its security/API descriptions are retained from the previous page and need confirmation. Astiva Agency Network at $1,499 monthly is a published alternative for an agency needing 40 client brands and 30 seats, not a substitute for every enterprise requirement.
Astiva Lite and Otterly Lite share the lowest published paid subscription price in this comparison at $29 monthly. Astiva Lite includes 15 prompts and three fixed platforms; Otterly Lite includes 15 prompts and four base engines. Astiva also has a permanent free tier with 10 lifetime prompts. This comparison does not establish the cheapest tool across the entire market.
The best fit depends on the required workflow. Astiva Growth at $249 monthly includes 100 prompts, five platforms and GA4 revenue attribution. Peec Pro at $245 monthly includes 150 prompts across three selected models. Scrunch Core is $250 monthly with separate prompt and response limits. AthenaHQ Starter is $295 monthly with 11-model visibility and 3,600 monthly credits. Compare coverage and usage units before deciding.
Astiva has a permanent Free plan at $0 monthly, with 10 lifetime prompts across ChatGPT and Perplexity, one brand and one seat. The allowance does not renew monthly. AthenaHQ Essential is free and includes $25 of free credit, but the vendor page does not establish a recurring credit allowance. Profound’s free 7-day Trial is a temporary evaluation offer, not a permanent free plan.
Annual billing reduces the stated price for several tools, but the terms differ. Otterly offers a 15% discount and AthenaHQ 17%; Astiva saves up to 30%. SE Visible Basic is $89 monthly or $71/month billed annually, Core $189 monthly or $151/month billed annually, and Agency $399 monthly or $319/month billed annually. Confirm the commitment and cancellation terms rather than assuming a category-wide discount.
Astiva Agency Network at $1,499 monthly is the highest published subscription amount included in this guide, including its agency plans. Evertune Pro is $800/month billed annually. Custom Enterprise plans have no published price in this comparison, so they cannot be ranked by cost. The highest published amount is not evidence of the highest actual contract value or total cost of ownership.
Astiva explicitly lists GA4 revenue attribution from Growth at $249 monthly. AthenaHQ Starter at $295 monthly lists GA4 integration in the older feature descriptions retained from the previous page, but that does not establish equivalent revenue-attribution functionality. This comparison does not support a complete attribution comparison across the other vendors. Confirm the events, revenue measures and reporting workflow each integration supports before purchasing.
Astiva includes Claude and Grok from Growth at $249 monthly, Meta AI and DeepSeek from Pro at $499 monthly, and Mistral within all-ten-platform Enterprise coverage at a custom price. Otterly offers Claude as a paid add-on with no published price. Scrunch lists Claude, Gemini, Meta, AI Mode and Grok only on Enterprise. Do not infer unlisted coverage or model-specific eligibility from a vendor’s total model count.
Yes. Profound offers a free 7-day Trial with 50 prompts tracked daily across ChatGPT, Gemini and Google AI Overviews. Its current paid offer is custom Enterprise pricing. The former Starter and Growth tiers are not publicly listed as current plans. The trial allowance should not be assumed to describe the coverage, limits or commercial terms of an eventual Enterprise contract.
Rankability and Astiva have explicit agency-oriented offers. Rankability’s paid plans include unlimited client workspaces, unlimited team members, agency-branded reporting and API/MCP access, subject to usage allowances. Astiva Agency plans start at $199 monthly for Solo and scale from 3 to 40 client brands and 5 to 30 seats. They include white-label reports and API/MCP access; only Agency Solo has a 7-day trial.
Do not assume they are equivalent. Evertune Starter lists 5,000 prompt credits/month at $60/month as listed, while AthenaHQ Starter lists 3,600 credits/month at $295 monthly alongside unlimited topics and prompts. Vendors do not publish a common conversion. Ask each vendor how models, monitoring runs and other activities consume credits, then compare the workload supported rather than the raw allowance.
Vendor pricing pages were checked on 27 October 2026 where marked. The label “Verified 27 October 2026” marks facts re-checked against vendor pages on that date. Astiva figures remain dated August 2026. Older retained features and third-party records do not receive the current verification label.
Primary pricing pages:
The main table contains 10 tool rows. Ahrefs and Semrush are suite or adjacent offerings, not ranked. SE Visible is kept separate from the SE Ranking AI Search Add-on. Similarweb and HubSpot AEO were not added this cycle. Model counts are plan-specific where provided; an unspecified count is not inferred. Custom means the vendor publishes no price.
Re-verification cadence: quarterly. Next scheduled check: Q1 2027. Buyers should confirm current prices, taxes, allowances and contract terms directly before purchase. For the underlying framework, see /methodology.
Astiva AI publishes this comparison and is one of the products included. Astiva may benefit commercially if readers choose its product. The comparison uses the same pricing fields, distinguishes vendor-published amounts from third-party records, and identifies unavailable or older information. Recommendations are shortlists based on stated requirements, not independent product-performance rankings.
Vendors and readers can request factual corrections through Astiva contact or [email protected]. Include official documentation supporting the correction. Corrections are checked against the vendor source, reflected in the relevant figure and verification date, and noted on this page. Correction requests are typically reviewed within 5 business days.
Astiva AI is a Competitive Intelligence platform for AI Search Visibility. The Detect, Diagnose, Displace, Prove Cycle is the proprietary framework that organizes the product. Founded December 23, 2025, headquartered in Bengaluru with San Francisco operations.
Astiva AI Full Pricing | Best AI Brand Monitoring Tools | Astiva AI vs Profound | Astiva AI vs Otterly | Astiva AI vs Peec AI | Free AI Brand Visibility Analysis | Methodology