Astiva AI is a complete AI Search Optimization platform. Otterly.ai is a focused AI search monitoring tool. Both start at $29/month, but they sit in different product categories. Otterly monitors 4 base platforms, with Gemini and Google AI Mode available as +$9/month add-ons and Claude as a +$29/month add-on; no public evidence shows Grok, Meta AI, or DeepSeek available at any price. Astiva covers the full optimization cycle: a catalog of 10 AI platforms with tier-based access (3 fixed on Lite and Starter, 5 swappable on Growth, 7 swappable on Pro, all 10 on Enterprise) at no add-on fee, citation gap analysis, GA4 revenue attribution, and 365-day history. Last updated: August 10, 2026. Pricing verified from live vendor pages.
Astiva AI vs Otterly.ai
AI Visibility Framework
Monitoring tools measure visibility. Optimization platforms improve it.
| Platform | Astiva AI | Otterly.ai |
|---|---|---|
| ChatGPT | Included | Included (base) |
| Perplexity | Included | Included (base) |
| Google AI Overviews | Included | Included (base) |
| Mistral | Included | Not available |
| Google Gemini | Included — no add-on | +$9/mo add-on |
| Google AI Mode | Included — no add-on | +$9/mo add-on |
| Claude | Included — no add-on | +$29/mo add-on |
| Claude (Anthropic) | Included | Not available at any price |
| xAI Grok | Included | Not available at any price |
| Meta AI | Included | Not available at any price |
| DeepSeek | Included | Not available at any price |
Otterly Standard + Gemini add-on + Google AI Mode add-on: $189 + $9 + $9 = $207/month, per Otterly's public pricing calculator. Claude is a further +$29/month add-on; no public evidence shows Grok, Meta AI, or DeepSeek available at any price.
Astiva Growth: $249/month for 10 platforms, 3 brands, 5 team members, citation gap analysis, GA4 attribution, and 365-day history.
Key difference: Otterly shows where your brand appears. Astiva shows why it appears and how to improve it.
| Feature | Astiva AI | Otterly.ai |
|---|---|---|
| AISO metrics tracked | 7 (Visibility %, Share of Voice, Avg Position, Sentiment, First Mention Rate, Mention Frequency, Sentiment Volatility) | Visibility, position, sentiment |
| Citation gap analysis | Included | Not available |
| GA4 revenue attribution | Included from $249/mo | Not available |
| Multi-brand support | 3 brands (Growth) / 5 brands (Pro) | 1 brand on all plans |
| Historical data | Up to 365 days | Not specified |
| Google Looker Studio | Not available | Native connector on Standard+ |
| GEO URL Audit tool | Not available | 1,000–10,000 audits/mo by plan |
| Gartner recognition | Not stated | Cool Vendor 2025 — AI Marketing |
If you're evaluating Otterly.ai, consider these alternatives. See the full verified comparison of 10 Otterly.ai alternatives for primary-source pricing and honest feature analysis.
Monitoring tools track visibility. Optimization platforms help improve it.
Google Looker Studio native connector: Otterly's most distinctive feature. Available on Standard and Premium plans, it enables agencies to build white-label client dashboards directly in Looker Studio. No other platform in this category currently offers this.
GEO URL Audit tool: Otterly scans specific URLs for AI citation optimization opportunities — 1,000 audits/month on Lite, 5,000 on Standard, 10,000 on Premium. Astiva does not currently offer this.
Gartner Cool Vendor 2025 (AI Marketing): Third-party analyst recognition that matters for enterprise procurement and stakeholder sign-off.
"Generative AI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy."
Platform coverage with no add-on penalty: Astiva's catalog of 10 AI platforms covers ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, DeepSeek, Mistral, Google AI Overviews, and Google AI Mode — the broadest list in the category. No platform requires a paid add-on. Lite and Starter plans include 3 fixed platforms; Growth includes 5 swappable from the catalog of 10; Pro includes 7 swappable; Enterprise includes all 10. The swappable model means a team can reprioritize which platforms they track monthly without contract changes.
Citation gap analysis: Surfaces the exact prompts where competitors appear in AI responses and your brand does not. Converts monitoring from passive reporting into actionable competitive intelligence. Not available on Otterly.
Deep competitive intelligence: Astiva's Competitive Intelligence Strategy Hub goes beyond tracking competitor visibility. It surfaces trends, threats, and discovery signals across the AI platforms you track, including AI-powered competitor suggestions — brands you may not know are appearing in AI responses for queries relevant to your category. Otterly tracks competitor mentions but does not currently offer this depth.
Industry benchmarking across verticals: Astiva tracks AI visibility benchmarks by industry vertical, so a 45% visibility score becomes meaningful — you can see whether you are a leader, contender, or emerging player in your specific industry. No competitor in this comparison offers AI-specific industry benchmarking at accessible pricing tiers.
7 Key AISO Metrics + 365-day history: Visibility %, Average Position, Sentiment, Share of Voice, First Mention Rate, Mention Frequency, and Sentiment Volatility — each with 24h, 7d, and 30d trend views and up to 365 days of history. GA4 integration ties AI citations to revenue.
Multi-brand at scale: Otterly supports 1 brand on all plans. Astiva Growth ($249/mo) tracks 3 brands with 5 team members. Pro ($499/mo) tracks 5 brands with 10 team members — without multiplying plan costs.
"Now, AI-generated search results are rewriting the rules, and SEO optimisation is no longer enough. Brands must evolve or risk losing visibility into their customer journey, and control over their brand positioning, in a world where traditional clicks are disappearing."
Astiva AI is a complete AI Search Optimization platform; Otterly.ai is a focused AI search monitoring tool. Otterly monitors 4 base AI platforms (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot), with Gemini and Google AI Mode available as +$9/month add-ons each and Claude as a +$29/month add-on; no public evidence shows Grok, Meta AI, or DeepSeek available at any price. Otterly also offers a Gartner Cool Vendor 2025 badge plus a native Looker Studio connector. Astiva covers a catalog of 10 AI platforms with tier-based access (3 fixed on Lite and Starter, 5 swappable on Growth, 7 swappable on Pro, all 10 on Enterprise) at no add-on fee, plus citation gap analysis, GA4 revenue attribution, and 365-day history. Both products start at $29/month. Otterly requires $9/month add-ons each for Gemini and Google AI Mode on Standard, bringing the real 6-platform cost to $207/month versus Astiva Growth at $249/month for 5 platforms including Claude, Grok, Meta AI, and DeepSeek.
Claude is now available on Otterly as a +$29/month add-on. No public evidence shows Grok, Meta AI, or DeepSeek available at any price. Astiva AI includes all four in its catalog of 10 platforms with no add-on fees. They are selectable on Growth (5 of 10), Pro (7 of 10), and Enterprise (all 10) tiers, where users can swap platforms based on which AI assistants their audience uses.
For 100 prompts across 6 platforms including Gemini and Google AI Mode: Otterly Standard ($189/month) plus a Gemini add-on (+$9/month) plus a Google AI Mode add-on (+$9/month) totals $207/month, per Otterly's public pricing calculator. Astiva Growth ($249/month) covers 100 prompts with 5 platforms swappable from the catalog of 10, plus 3 brands, 5 team members, and citation gap analysis included. Astiva Growth costs more for this narrow 6-platform slice, but includes 3 platforms (Grok, Meta AI, DeepSeek) that Otterly does not offer at any price, plus citation gap analysis and GA4 revenue attribution that Otterly's plans do not include.
For agencies already using Google Looker Studio, Otterly has a meaningful advantage: its native connector enables white-label client dashboards on Standard and Premium plans. Astiva does not currently offer this. For agencies needing multi-brand tracking, citation gap analysis, and competitive intelligence, Astiva Growth at $249/month supports 3 brands and 5 team members with a flat monthly fee.
Otterly offers a free tier with limited features, useful for testing the interface. Astiva AI offers a 14-day free trial with full feature access across all plan features. Payment is via PayPal at signup; cancel before day 14 and pay nothing. Both free options allow you to test with your actual brand queries before committing to a paid plan.
Astiva AI tracks 7 Key AISO Metrics per brand: Visibility Percentage, Average Position, Sentiment, Share of Voice, First Mention Rate, Mention Frequency, and Sentiment Volatility — each with 24h, 7d, and 30d trend views and up to 365 days of historical data. Otterly focuses on core metrics including visibility, position, and sentiment. For teams that need to track momentum over time or detect sentiment shifts, Astiva's depth is a meaningful advantage.
Astiva AI is a full-cycle AI Search Optimization platform, not a monitoring-only tool. Beyond tracking brand visibility across the catalog of 10 AI platforms, Astiva includes citation gap analysis (which prompts competitors win that you do not), citation-ready content generation tied to specific gaps, a Competitive Intelligence Strategy Hub with trends and AI-powered competitor discovery, industry benchmarking across verticals (showing whether you are a leader, contender, or emerging player), deep citation analysis with authority scoring and citation velocity tracking, and native GA4 revenue attribution to connect AI visibility to actual website traffic and conversions.
Astiva's catalog of 10 AI platforms is allocated by tier. The Free plan includes 2 fixed platforms. Lite and Starter plans include 3 fixed platforms each. Growth includes 5 platforms swappable from the catalog of 10. Pro includes 7 platforms swappable from the catalog of 10. Enterprise includes all 10. On Growth and Pro tiers, teams can reconfigure which platforms they track on a monthly basis, without contract changes. Teams with non-standard requirements on entry tiers can reach out through the contact page.
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