By Satish K, Co-Founder & CEO, Astiva AI · Last updated: August 10, 2026
Peec AI and Astiva AI both track brand visibility in AI search, but they solve different parts of the problem. Peec AI monitors where your brand appears across 6 AI platforms. Astiva AI monitors 10 platforms, then generates citation-ready content to close gaps and attributes the revenue impact via native, in-platform GA4.
Definition
AI Search Optimization (AISO) is the practice of improving a brand's visibility and citation rate in AI-generated answers across platforms such as ChatGPT, Claude, Perplexity, and Gemini. It combines monitoring (tracking where a brand is mentioned), optimization (structuring content to earn citations), and attribution (connecting AI citations to business revenue).
Astiva customers report AI-sourced traffic grew 527% year-over-year after deploying citation-ready content across tracked platforms.
| Feature | Astiva AI | Peec AI |
|---|---|---|
| Positioning | Competitive Intelligence for AI Search and Visibility — full Detect → Diagnose → Displace → Prove cycle | AI visibility tracking focused on monitoring and reporting |
| Starting price | $29/mo (Lite); free tier available | Check vendor for current pricing |
| AI platforms tracked | 10 including Google AI Mode & Google AI Overview | Major AI platforms; exact list varies by plan |
| AISO metrics exposed | 7 metrics (Visibility %, SoV, Avg Position, Sentiment, First Mention Rate, Mention Frequency, Sentiment Volatility) with published formulas | Core visibility metrics; no comparable published methodology page |
| Citation gap analysis | Included — shows exact prompts where competitors win, you don't | Reporting-focused; check vendor |
| Citation-ready content generation | 15-check quality gate; tied to identified citation gaps | Not a headline feature |
| GA4 revenue attribution | Included on Growth at $249/mo | Not a primary feature — check vendor |
| Published methodology | /methodology with every metric, formula, and cadence defined | Not publicly documented |
| Best fit | Teams that want the full AISO cycle in one product | Teams that need lightweight AI visibility reporting without the full optimization stack |
What Peec AI does: Reports where your brand appears across AI platforms. Shows you the visibility score, position, and sentiment trends. For teams that already have content creation and analytics workflows and only need the visibility signal, this is a clean fit.
What Astiva AI adds: After monitoring (Detect), Astiva diagnoses why competitors appear in prompts where you don't (Diagnose), then generates citation-ready content engineered to close those gaps — with a 15-check quality gate (Displace), and ties AI citations to GA4 revenue (Prove). If the goal is not just to know the score but to change it, Astiva closes the loop inside one product.
Astiva monitors 10 AI platforms: ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, DeepSeek, Mistral AI, Google AI Mode, and Google AI Overview. All 10 are available on every paid plan at a flat rate — no add-on fees.
Peec covers the major AI platforms, though the specific list can vary by plan. For brands where Google AI Mode or Google AI Overview are material discovery channels — which is true for most B2B and consumer brands in Google-first markets — Astiva's coverage is the stronger match today.
Astiva publishes all plan prices: Free, Lite $29/month, Starter $99/month, Growth $249/month, Pro $499/month, Enterprise custom. Peec pricing should be verified with the vendor.
The meaningful comparison is not just price — it is price at the feature depth required. Astiva's Growth tier ($249/month) includes GA4 revenue attribution, citation gap analysis, 7 AISO metrics with 365 days of history, and citation-ready content generation. If Peec's pricing falls in a similar range for reporting-only, Astiva at the same or lower price delivers significantly more workflow depth.
"Generative AI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy."
The biggest structural difference is scope. Peec is positioned as an AI visibility monitoring tool — it reports where a brand appears. Astiva covers the full Detect → Diagnose → Displace → Prove cycle: it reports visibility, diagnoses competitor wins, generates citation-ready content to close gaps, and attributes revenue to AI citations via GA4. Teams that want a one-product cycle, not a reporting tool, tend to pick Astiva.
Astiva monitors 10 AI platforms, including Google AI Mode and Google AI Overview. Peec covers the major AI platforms, though the list can vary by plan. Where Google-side AI coverage matters — and for most B2B and consumer brands it does — Astiva's coverage is the stronger match today.
Astiva generates citation-ready content engineered specifically to earn AI mentions, tied to identified citation gaps, with a 15-check quality gate. Peec is reporting-focused; content generation is not a headline feature. For teams where the content-loop is part of the program, Astiva closes the loop inside one product.
Astiva publishes all plan prices: Free, Lite $29/mo, Starter $99/mo, Growth $249/mo, Pro $499/mo, Enterprise custom. Peec pricing should be verified with the vendor. The comparison that matters is not just price — it is price at the feature depth required. Astiva's Growth tier ($249/mo) includes GA4 revenue attribution, which Peec does not treat as a primary feature.
Peec is a fit for teams that want a lightweight AI visibility reporting layer with minimal workflow depth — for example, a marketing team that already owns content generation and analytics elsewhere and only needs the visibility signal. If the team needs one integrated product for the full AISO cycle, Astiva is the better match.
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