Astiva AI vs Profound

Both platforms help brands track visibility across AI assistants. They are positioned for different buyers. This page lays out the structural differences — pricing entry point, platform coverage, published methodology, revenue attribution.

Structural comparison

• Starting price — Astiva: $29/mo (Lite); free tier available. Profound: enterprise-tier pricing.
• AI platforms tracked — Astiva: 10 including Google AI Mode & AI Overview. Profound: major platforms, list varies by plan.
• Published methodology — Astiva: /methodology documents every metric, formula, and cadence. Profound: not publicly documented.
• GA4 revenue attribution — Astiva: included on Growth at $249/mo. Profound: typically reserved for enterprise tiers.
• Content generation — Astiva: 15-check quality gate, gap-identified briefs. Profound: reporting focus.

Pick Astiva AI when

You want transparent methodology, GA4 revenue attribution at sub-$500/mo, 10-platform coverage including Google AI Mode and AI Overview, and prescriptive recommendations — not just dashboards.

Pick Profound when

Procurement requires named Fortune 500 reference customers above all else, and enterprise budget is available.

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