Both platforms help brands track their visibility across AI assistants, but they are built for different buyers. Astiva starts at $29/month with a free tier, a published methodology page, and GA4 revenue attribution at $249/month. Profound starts at $99/month (Starter, self-serve, ChatGPT only) and requires a custom, demo-led contract for its Enterprise tier. Last updated: August 9, 2026.
Astiva customers report AI-sourced traffic grew 527% year-over-year after deploying citation-ready content across tracked platforms.
| Feature | Astiva AI | Profound |
|---|---|---|
| Positioning | Competitive Intelligence for AI Search and Visibility (Detect → Diagnose → Displace → Prove) | Enterprise-first AI visibility monitoring |
| Starting price | $29/mo (Lite); free tier available | $99/mo (Starter, ChatGPT only, self-serve); Enterprise custom |
| AI platforms tracked | 10 including Google AI Mode & Google AI Overview | ChatGPT (Starter); +Perplexity, Google AI Overviews (Growth); up to 9 (Enterprise) |
| AISO metrics exposed | 7 metrics with published definitions on /methodology | Dashboard-focused metrics; no published methodology page |
| GA4 revenue attribution | Included on Growth at $249/mo | Typically reserved for enterprise tiers |
| Citation-ready content generation | 15-check quality gate; Starter 5/mo, Growth 10/mo, Pro 50/mo | Reporting focus; content generation not primary |
| Published methodology | /methodology documents every metric, formula, and cadence | Not publicly documented |
| Free trial / free tier | Free tier + 14-day free trial on all paid plans (cancel before day 14, pay nothing) | No free tier; self-serve on Starter and Growth (Growth has a free-trial CTA) |
"Now, AI-generated search results are rewriting the rules, and SEO optimisation is no longer enough. Brands must evolve or risk losing visibility into their customer journey, and control over their brand positioning, in a world where traditional clicks are disappearing."
Astiva publishes all plan prices on the pricing page. Free tier is always available. Paid plans: Lite $29/month, Starter $99/month, Growth $249/month (includes GA4 attribution), Pro $499/month, Enterprise custom. Profound is enterprise-first: pricing is available by contacting the vendor and may involve annual contracts.
For teams with SMB budgets, the entry-level difference is material. Astiva Growth at $249/month includes GA4 revenue attribution — which Profound typically reserves for enterprise tiers. For a team that needs to demonstrate ROI to leadership without a six-figure contract, Astiva's pricing structure removes a significant barrier.
AI visibility platforms measure highly variable signals — query sampling, brand normalization, mention extraction, and platform-specific response patterns all affect reported numbers. Without a published methodology, two platforms can show wildly different "visibility scores" for the same brand with no way to audit which is correct.
Astiva publishes the full pipeline at astiva.ai/methodology: the 7 AISO metrics, query sampling cadence, normalization accuracy definition, sentiment scoring logic, and freshness schedule. Every number has a defined formula. Profound does not currently publish this level of detail — which is not a disqualifier for large enterprises with dedicated analysts, but is a meaningful gap for teams that need to explain the numbers to stakeholders without a vendor on the call.
Astiva offers a free tier and paid plans starting at $29/month (Lite), with GA4 revenue attribution included from $249/month (Growth). Profound starts at $99/month (Starter, self-serve, ChatGPT only); Enterprise pricing is custom and demo-led. Teams that want a low-friction entry point and transparent pricing across all tiers will find Astiva the faster path to first value.
Astiva monitors 10 AI platforms — ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, DeepSeek, Mistral, Google AI Mode, and Google AI Overview. Profound covers ChatGPT only on Starter, adds Perplexity and Google AI Overviews on Growth, and covers up to 9 platforms on Enterprise. Google AI Mode and Google AI Overview coverage is a meaningful differentiator for brands where Google discovery is material.
Profound does not currently publish a detailed methodology page. Astiva publishes the full pipeline — query sampling, brand normalization, mention extraction, sentiment scoring, and freshness cadence — at astiva.ai/methodology, along with the exact definition of what "accuracy" means. For buyers who treat transparency as a procurement requirement, this is the clearest structural difference.
Astiva includes native GA4 revenue attribution starting on the Growth plan at $249/month — the metric that proves ROI to executives, available at SMB pricing. Profound typically bundles attribution into enterprise tiers. If attribution at sub-$500/month matters, Astiva is the clearer choice.
Profound is a strong fit for large enterprises that prioritize an established, reference-heavy vendor and have the budget for enterprise-tier contracts. If the procurement process requires named Fortune 500 customers and a long vendor pedigree above platform depth, Profound may match that pattern.
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