How often should I re-run the audit?

Quarterly at minimum for stable brands; monthly if you're in an active category where a model update or competitor launch can shift the naming moment. Astiva runs the same prompts daily automatically.

What counts as a "good" Visibility %?

Depends on category density. Highly competitive SaaS categories land leaders at 40-60% visibility; niche verticals can hit 80%+ for the dominant brand. Astiva's methodology page documents reporting windows and benchmarks.

Do I need a paid tool to do this?

For a one-time audit, no — a spreadsheet works. For ongoing, daily tracking across 10 AI surfaces with automated competitor benchmarking and GA4 attribution, a purpose-built tool (like Astiva) saves weeks per quarter.

How to Check if Your Brand Appears on ChatGPT

Most brands never audit whether AI platforms recommend them. This 10-minute guide walks the exact workflow: build a buyer-intent prompt set, run it across AI surfaces, capture brand mentions and sentiment, and diagnose the competitor set naming you — or replacing you.

Steps

List 10 real buyer-intent queries ("best X for Y")
Run each across ChatGPT and Perplexity, then across Claude, Gemini, Grok, and Copilot
Log: was the brand named, at what position, with what sentiment
Capture the competitors named alongside — and the ones named instead
Diagnose each miss: citation gap, wrong positioning, or competitor displacement

Astiva's free tool automates this across 2 platforms with 10 lifetime prompts.

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