Question 1

How is AI sentiment monitoring different from social listening?

Accepted Answer

Social listening monitors what people say about a brand on social platforms and news sites. AI sentiment monitoring tracks what AI models say about a brand inside generated answers, a separate and increasingly influential layer. AI responses reach millions of buyers in zero-click answers. They are not captured by any social listening or media monitoring tool.

Question 2

What is Sentiment Volatility and why does it matter for PR?

Accepted Answer

Sentiment Volatility is the standard deviation of daily sentiment scores within a window. A rising Sentiment Volatility number with no change in average sentiment is an early signal that perception is polarising: some AI responses are becoming more positive while others become more negative. This is the earliest possible signal of a forming narrative shift, before the average moves and before earned media picks it up.

Question 3

Can Astiva detect AI hallucinations about our brand?

Accepted Answer

Yes. Astiva captures the full text of every AI response mentioning your brand across all 10 tracked platforms. PR and brand teams can review exact AI-generated statements, flag factually incorrect claims such as wrong pricing, outdated features, or misattributed quotes, and use citation-ready corrective content to reshape the AI narrative over time. Repeated hallucinations on specific platforms can be tracked as a pattern, not just a one-off event.

Question 4

How quickly do AI platforms reflect a PR win or crisis response?

Accepted Answer

Perplexity reflects narrative changes fastest due to on-demand crawling at query time, typically within hours to days of major coverage. ChatGPT and Claude both support real-time web search, but retrieval is query-triggered rather than a systematic crawl, so new narratives surface more gradually on those platforms. Gemini draws on Google indexing signals. Astiva tracks sentiment per platform so PR teams know exactly which AI surface has absorbed the new narrative.

Question 5

What's the right plan for a brand or PR team?

Accepted Answer

Most PR and brand teams start on Growth ($249/mo): 100 tracked prompts covering brand name, key product claims, and competitor comparisons; Sentiment Volatility monitoring; 24h Slack alerts; and 30-day sentiment history. Scale to Pro ($499/mo) if the brand portfolio spans multiple products or if the team needs deeper competitive sentiment benchmarking.