Question 1

How does Astiva fit into an existing marketing stack?

Accepted Answer

Astiva sits alongside your SEO tool, analytics platform, and CRM as the AI-channel layer. It integrates natively with GA4 for revenue attribution and Slack for real-time alerts. It does not replace any existing tool. It adds the single measurement surface that all other tools are missing: how AI platforms recommend your brand.

Question 2

What queries should a marketing team track?

Accepted Answer

Start with three query families: category head terms ('best [category] for [ICP]'), comparison queries ('[your brand] vs [competitor]'), and jobs-to-be-done queries ('how to [outcome your product solves]'). Astiva suggests queries based on your industry and lets the team upload queries heard in sales calls or seen in organic search data.

Question 3

How quickly does data update after publishing new content?

Accepted Answer

Astiva runs tracked prompts daily on every platform in your plan. Perplexity typically reflects new content within hours to days due to on-demand crawling at query time. ChatGPT and Claude both support real-time web search, but retrieval is query-triggered rather than a systematic crawl, so new content surfaces more gradually on those platforms. Gemini draws on Google indexing signals and typically reflects well-structured content within a week.

Question 4

How do we prove AI visibility moves pipeline to leadership?

Accepted Answer

Astiva's GA4 integration (from $249/month) ties AI citations to traffic sources, signup events, and revenue. The output is a 'revenue attributable to AI citations, by platform' view: the same shape as your paid or organic attribution report, ready for the board deck. No custom engineering required. This gives marketing teams a single number — AI-sourced revenue — to stand alongside paid search and organic in the weekly performance report.

Question 5

What's the right plan for an in-house marketing team?

Accepted Answer

Most in-house marketing teams start on Growth ($249/mo): 100 tracked prompts, 3 brands (useful for multi-product companies or different regional brands), 10 competitors per brand, native GA4 attribution, and Slack integration for real-time alerts. Scale to Pro ($499/mo) once tracked prompt volume exceeds 100 per month or content generation needs exceed 10 citation-ready pieces per month.