Astiva AI Product: Detect, Diagnose, Displace, Prove

One platform. Four jobs. See where your brand appears across every AI surface, diagnose why competitors win the citation moment, displace them with targeted content, and prove the lift with GA4 revenue attribution.

What AI platforms does Astiva track?

Astiva tracks 10 AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Google Gemini, Perplexity, xAI Grok, Meta AI, DeepSeek, Mistral AI, Google AI Mode, and Google AI Overview. Every paid plan includes all 10 with no add-on fees and no platform lock-in.

01. Detect — Where you appear

Where does your brand appear across AI platforms, and where is it missing?

Astiva fires real buyer-intent queries across 10 AI platforms every day and captures every mention of your brand. Visibility %, Share of Voice, Average Position, and Mention Frequency are reported at 24-hour, 7-day, and 30-day windows for every platform you track.

Plan gate: Included on every plan, starting Free.

02. Diagnose — Why competitors win

Why is your competitor being cited by AI platforms instead of your brand?

Astiva benchmarks your brand against a tracked competitor set on the same 7 AISO metrics, then isolates the exact prompts, platforms, and sources where competitors are winning. Citation gap analysis maps every missing mention back to the domain or content pattern that earned the competitor citation.

Plan gate: Full citation suite starts on Starter at $99/month.

03. Displace — Close the gaps

How do you create content that gets cited by ChatGPT, Claude, and Perplexity?

Every identified gap becomes a content brief. Astiva generates citation-ready pieces structured specifically to be picked up by AI platforms: FAQ schema, named expert quotes, sourced statistics, and structured data patterns informed by published GEO research. A 15-check quality gate validates every piece before delivery.

Plan gate: Content generation starts on Starter at $99/month.

04. Prove — Show the lift

How do you attribute revenue and pipeline to AI citations?

Astiva's native GA4 integration ties AI citations to real business outcomes: traffic, signups, pipeline, and revenue per platform. The metric that matters to your CFO is a first-class object on the dashboard, not a bolt-on report, and it is included on the $249/month Growth plan, not reserved for $2,000-plus enterprise tiers.

Plan gate: GA4 revenue attribution starts on Growth at $249/month.

What are the 7 AISO metrics Astiva tracks?

Each of the 7 AISO metrics has a precise definition, a reproducible compute formula, and a fixed set of reporting windows. The full methodology is published at astiva.ai/methodology.

  1. Visibility Percentage: Share of tracked prompts in which your brand is mentioned at least once. Computed as (prompts with at least one brand mention) / (total prompts run). Reported at 24h, 7d, 30d per platform.
  2. Share of Voice: Your brand mentions as a proportion of all mentions in your tracked competitor set. SoV = brand mentions / (brand mentions + competitor mentions). Computed over the same prompt set covering brand and all tracked competitors.
  3. Average Position: Where your brand appears within each AI response: first, middle, or later. Each mention is tagged with its ordinal position; averages are weighted so first mentions count more. Reported at 24h, 7d, 30d.
  4. Brand Sentiment: Tone of each mention scored positive, neutral, or negative at sentence level. Platform-level scores are the weighted average across mentions in the window. Reported at 24h, 7d, 30d.
  5. First Mention Rate: How often your brand is the first entity named in an AI response before any tracked competitor. First Mention Rate = (first-named responses) / (eligible responses). A direct measure of top-of-mind awareness.
  6. Mention Frequency: Average number of times your brand is mentioned per response that includes it. De-duplicated at the response level. Reported at 24h, 7d, 30d.
  7. Sentiment Volatility: Week-over-week variance in brand sentiment across AI platforms. Standard deviation of daily sentiment scores within the window. Rising volatility with stable averages is an early signal of a narrative shift before average scores move.

How does the 5-step pipeline work?

Every tracked prompt passes through the same five pipeline steps every day across every platform on your plan.

  1. Query Sampling: Astiva builds platform-specific query sets across informational, commercial, and transactional intent buckets. Queries are rotated to reduce cache bias. Customers can add custom prompts and bulk-upload their own query libraries.
  2. Mention Extraction: Each AI response is parsed for brand mentions, citation position, sentiment at the sentence level, citation source URLs where the platform provides them, and the competitive set named alongside the brand.
  3. Brand Normalization: The normalization engine resolves brand mentions across casing, spacing, hyphenation, and common misspellings. Cross-validated against ground-truth human reviews.
  4. Sentiment Scoring: Sentiment is scored at the mention level, then aggregated per platform and per time window. Sentiment Volatility tracks week-over-week variance so emerging PR issues surface early.
  5. Freshness Cadence: Tracked prompts run on a daily automated schedule. Dashboard data refreshes within a 24-hour rolling window. Alerts delivered within 24 hours when visibility shifts meaningfully.

Plan Gates by Feature

Frequently Asked Questions

What AI platforms does Astiva track?

Astiva tracks 10 AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Google Gemini, Perplexity, xAI Grok, Meta AI, DeepSeek, Mistral AI, Google AI Mode, and Google AI Overview. Every paid plan includes all 10 platforms with no add-on fees.

What is the Detect, Diagnose, Displace, Prove framework?

Detect, Diagnose, Displace, Prove is Astiva's four-stage AI visibility workflow. Detect shows where your brand appears and where it is missing. Diagnose identifies why competitors are cited instead of you. Displace generates citation-ready content to close the gaps. Prove ties every AI citation to traffic, pipeline, and revenue via native GA4 integration.

What are the 7 AISO metrics Astiva tracks?

The 7 AISO metrics are: Visibility Percentage, Share of Voice, Average Position, Brand Sentiment, First Mention Rate, Mention Frequency, and Sentiment Volatility. Each metric is defined with a reproducible formula in the public methodology. All 7 are reported at 24-hour, 7-day, and 30-day windows per platform.

How does citation gap analysis work?

Citation gap analysis identifies every prompt where a competitor is cited by an AI platform and your brand is not. Astiva maps each gap back to the specific domain or content pattern that earned the competitor citation, then generates a structured content brief to close that exact gap. The brief includes answer-first paragraph structure, FAQ schema, sourced statistics, and a 15-check quality gate before delivery.

How does GA4 revenue attribution work for AI citations?

Astiva's native GA4 integration captures sessions that arrive via AI-cited sources and ties them to conversion events: signups, trials, pipeline, and revenue. The output is a dedicated AI channel revenue line in your GA4 property — the same shape as your paid or organic attribution report — usable in standard weekly reporting and board decks. Available from the Growth plan at $249/month with no custom engineering required.

See What Astiva Finds for Your Brand

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