Astiva AI Product: Detect, Diagnose, Displace, Prove

One platform. Four jobs. See where your brand appears across every AI surface, diagnose why competitors win the citation moment, displace them with targeted content, and prove the lift with GA4 revenue attribution.

What AI platforms does Astiva track?

Astiva tracks up to 10 AI platforms: ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, DeepSeek, Mistral AI, Google AI Overviews, and Google AI Mode. The number of platforms available per plan ranges from 2 (Free tier) to 7 (Pro) with all 10 available on Enterprise.

01. Detect — Where you appear

Where does your brand appear across AI platforms, and where is it missing?

Astiva fires real buyer-intent queries across 10 AI platforms every day and captures every mention of your brand. Visibility %, Share of Voice, Average Position, and Mention Frequency are reported at 24-hour, 7-day, and 30-day windows for every platform you track.

Plan gate: Included on every plan, starting Free.

02. Diagnose — Why competitors win

Why is your competitor being cited by AI platforms instead of your brand?

Astiva benchmarks your brand against a tracked competitor set on the same 7 AISO metrics, then isolates the exact prompts, platforms, and sources where competitors are winning. Citation gap analysis maps every missing mention back to the domain or content pattern that earned the competitor citation.

Plan gate: Full citation suite starts on Starter at $99/month.

03. Displace — Close the gaps

How do you create content that gets cited by ChatGPT, Claude, and Perplexity?

Every identified gap becomes a content brief. Astiva generates citation-ready pieces structured specifically to be picked up by AI platforms: FAQ schema, named expert quotes, sourced statistics, and structured data patterns informed by published GEO research. A 15-check quality gate validates every piece before delivery.

Plan gate: Content generation starts on Starter at $99/month.

04. Prove — Show the lift

How do you attribute revenue and pipeline to AI citations?

Astiva's native GA4 integration ties AI citations to real business outcomes: traffic, signups, pipeline, and revenue per platform. The metric that matters to your CFO is a first-class object on the dashboard, not a bolt-on report, and it is included on the $249/month Growth plan, not reserved for $2,000-plus enterprise tiers.

Plan gate: GA4 revenue attribution starts on Growth at $249/month.

What are the 7 AISO metrics Astiva tracks?

Visibility Percentage, Share of Voice, Average Position, Brand Sentiment, First Mention Rate, Mention Frequency, and Sentiment Volatility — reported over 24-hour, 7-day, and 30-day windows per platform.

  1. Visibility Percentage: Share of tracked prompts in which your brand is mentioned at least once. Computed as (prompts with at least one brand mention) / (total prompts run). Reported at 24h, 7d, 30d per platform.
  2. Share of Voice: Your brand mentions as a proportion of all mentions in your tracked competitor set. SoV = brand mentions / (brand mentions + competitor mentions). Computed over the same prompt set covering brand and all tracked competitors.
  3. Average Position: Where your brand appears within each AI response: first, middle, or later. Each mention is tagged with its ordinal position; averages are weighted so first mentions count more. Reported at 24h, 7d, 30d.
  4. Brand Sentiment: Tone of each mention scored positive, neutral, or negative at sentence level. Platform-level scores are the weighted average across mentions in the window. Reported at 24h, 7d, 30d.
  5. First Mention Rate: How often your brand is the first entity named in an AI response before any tracked competitor. First Mention Rate = (first-named responses) / (eligible responses). A direct measure of top-of-mind awareness.
  6. Mention Frequency: Average number of times your brand is mentioned per response that includes it. De-duplicated at the response level. Reported at 24h, 7d, 30d.
  7. Sentiment Volatility: Week-over-week variance in brand sentiment across AI platforms. Standard deviation of daily sentiment scores within the window. Rising volatility with stable averages is an early signal of a narrative shift before average scores move.

How does the 5-step pipeline work?

Every tracked prompt passes through the same five pipeline steps every day across every platform on your plan.

  1. Query Sampling: Astiva builds platform-specific query sets across informational, commercial, and transactional intent buckets. Queries are rotated to reduce cache bias. Customers can add custom prompts and bulk-upload their own query libraries.
  2. Mention Extraction: Each AI response is parsed for brand mentions, citation position, sentiment at the sentence level, citation source URLs where the platform provides them, and the competitive set named alongside the brand.
  3. Brand Normalization: The normalization engine resolves brand mentions across casing, spacing, hyphenation, and common misspellings. Cross-validated against ground-truth human reviews.
  4. Sentiment Scoring: Sentiment is scored at the mention level, then aggregated per platform and per time window. Sentiment Volatility tracks week-over-week variance so emerging PR issues surface early.
  5. Freshness Cadence: Tracked prompts run on a daily automated schedule. Dashboard data refreshes within a 24-hour rolling window. Alerts delivered within 24 hours when visibility shifts meaningfully.

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Frequently Asked Questions

What AI platforms does Astiva track?

Astiva tracks up to 10 AI platforms: ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, DeepSeek, Mistral AI, Google AI Overviews, and Google AI Mode. The number of platforms available per plan ranges from 2 (Free tier) to 7 (Pro) with all 10 available on Enterprise.

What is the Detect, Diagnose, Displace, Prove framework?

A four-stage framework used by Astiva for improving AI visibility: Detect where your brand appears across AI platforms; Diagnose why competitors are being cited instead; Displace competitors by creating citation-ready content; and Prove revenue impact through GA4 attribution.

What are the 7 AISO metrics Astiva tracks?

Visibility Percentage, Share of Voice, Average Position, Brand Sentiment, First Mention Rate, Mention Frequency, and Sentiment Volatility — reported over 24-hour, 7-day, and 30-day windows per platform.

How does citation gap analysis work?

Astiva identifies prompts where competitors are cited but your brand is not, then prioritizes those gaps by impact. For each gap, Astiva generates citation-ready content designed to earn AI mentions.

How does GA4 revenue attribution work for AI citations?

On the Growth plan and above, Astiva connects to Google Analytics 4 via a read-only OAuth integration, identifies AI platform referral traffic, and attributes conversions and revenue to specific AI citations — closing the loop from citation to pipeline.

See What Astiva Finds for Your Brand

Start a free 7-day trial and track your brand across up to 10 AI platforms. Or run your free AI visibility analysis in under 5 minutes — no credit card required.

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