Last updated: April 25, 2026 · 27 questions covering AI search fundamentals, platform coverage, the 7 AISO metrics, pricing, content generation, security, and integrations.
AI Search Optimization (AISO) is the practice of monitoring, analyzing, and improving how your brand appears inside AI-generated answers on platforms like ChatGPT, Claude, Gemini, and Perplexity. Unlike traditional SEO, which targets ranked blue links, AISO targets the single recommended answer that AI assistants present to users. Brands not mentioned in those answers are invisible at the moment of highest purchase intent.
SEO improves your position in ranked results on Google and Bing. AEO targets featured snippets and Google AI Overviews. GEO optimizes content so generative AI platforms cite and recommend your brand. AISO is Astiva's category label for the full practice of measuring and improving brand presence across all AI answer surfaces. A brand can rank first on Google and still be absent from ChatGPT, Claude, or Perplexity answers.
AI assistants compress the traditional search results page into a single recommended answer. Ranking first on Google does not guarantee being named in that answer. AI platforms weight training data recency, citation authority, and content structure, not PageRank.
Astiva monitors 10 AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Google Gemini, Perplexity, xAI Grok, Meta AI, DeepSeek, Mistral AI, Google AI Mode, and Google AI Overview. Each plan sets a platform quota and customers choose which platforms fill those slots.
Perplexity crawls the web on-demand at query time, so changes can appear within hours to days. ChatGPT and Claude support real-time web search but retrieval is query-triggered rather than a systematic crawl, so new brand mentions surface more gradually. Gemini draws on Google indexing signals and reflects well-structured new content within a week.
Astiva tracks 7 AISO metrics: (1) Visibility Percentage; (2) Share of Voice; (3) Average Position; (4) Brand Sentiment; (5) First Mention Rate; (6) Mention Frequency; and (7) Sentiment Volatility. Each metric is defined with a reproducible formula and reported at 24-hour, 7-day, and 30-day windows.
Sentiment Volatility measures how stable your brand sentiment is week over week. A rising volatility score means AI platforms are describing your brand with shifting tone, which often signals an emerging reputation issue before the average sentiment score visibly drops.
Free at $0. Lite at $29/month (launch $20). Starter at $99/month (launch $69). Growth at $249/month (launch $174), the most popular plan with GA4 attribution. Pro at $499/month (launch $349). Enterprise at custom pricing. Launch offer: 30% off your first three months.
Yes. Every paid plan includes a 14-day free trial with full feature access. The trial is activated through PayPal and you will not be charged until day 14. Cancel before day 14 and pay nothing.
GA4 revenue attribution is included from the Growth plan at $249 per month. It ties each AI citation to GA4 traffic sources, conversion events, and revenue, producing an AI search channel line in your reporting.
All data is encrypted in transit using TLS/SSL and at rest using Fernet symmetric encryption. Every API request is authenticated with JWT tokens. SOC 2 Type II controls are implemented with the formal audit in progress. The platform is GDPR-ready and customer data is never sold or shared with third parties.
Yes. Native GA4 integration is included from the Growth plan at $249/month. It connects each AI citation event to GA4 traffic sources, conversions, and revenue, producing a dedicated AI search channel in your analytics reporting.
Yes. All paid plans support CSV, Excel, and branded PDF report exports. Automated reports can be scheduled on daily, weekly, or monthly cadences and delivered by email.
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